Task: Rebrand for the 2020-2021 cohort of the Asian American Mentor Program (AAMP). Included a new logo, window signage, an informative brochure, business cards, and merchandise.
About:
This logo communicates a message of strength, unity, and resilience, which was a response to the rise in anti-Asian sentiment during the pandemic.
The dual A's stand for the mentor-mentee bond and the supportive, interconnected community that AAMP seeks to foster. At the center, a multi-pronged star shines as a symbol of hope, as well as a representation of the unity between the diverse identities within AAMP. Each point of the star represents a cultural background within the Asian American community, highlighting the program’s dedication to celebrating and uplifting the unique identities of all its members.