Task: Created the visual identity for the Close Contact art show. Included posters, social media graphics, on-site graphics, and crafting a narrative that built anticipation.
About: During the 2022-2023 academic school year, covid testing and close contact tracing policies were still in full swing on Pomona’s campus, thus influencing our ideas while we planned our senior art show. The idea of finding out that something had unknowingly brushed against, and maybe even nestled itself inside of you, was very thought-provoking.
Each artist had pain-stakingly crafted their own worlds to debut at the exhibition, but the fabric of spacetime was ripping, and those worlds were beginning to spill into reality even before the opening ceremony.
As responsible creators, we did our best to contain the rift. People were close-contact traced – not for corona – but by the leakage of one of our worlds, and would receive messages such as the one to the right or below.
Event advertising would only tease fragments of each world, but never gave away too much, like receiving a tap on the shoulder, only to turn around to find no one there.
